So, last year's statistics on internet users from all over the world are out and it is not surprising to see that Asia has the largest share, with 44% of residents in the virtual village. That’s quite a stretch from Europe, with only 22.7% of the total share because Asia hosts the countries with the most residents.
Now while Asia has the biggest number of web users in the world, it’s important to note that this large population is merely 24% of all the people in Asia. Comparatively, Australia has about 60% of its total population connected to the internet, even if it’s still the smallest slice of the pie chart at 1% of the world’s internet users. However, despite the small number of people in Asia who are actually wired to the Internet (compared to the actual number of people living in Asia), there’s been a 700% increase on this number since 2001 and that number is definitely growing, thereby making Asia a reliable and strong potential market. –This includes Southeast Asian (SEA) countries, which filled up 5 spots in a report of the Top 10 internet-using countries in Asia.
(Although the data shows that half of the web users worldwide are only about 24% of Asia's population compared to Australia at about 1% share of users falling at the bottom of the rank, has about 60% of its population online. The 700% jump on Asia's number of internet users was a confirmation on its continuous strength and reliability as a potential market. )
Now the important question is... is your business set to tap the potential of the SEA market? More than ever, this is the best time to globalize your business and thanks to the success of the world wide web, introducing your business, brand, company, or product to another region it doesn't necessarily mean having to invest in a brick and mortar. Although not being physically present to introduce your brand might mean that you’ll have to be creative enough to device new ways to send your message across, spark interest, and sell your brand within a few blinks and clicks.
To help you get started, here are a few notes you may want to consider when customizing your website to cater to the Asian market:
·Research on the different norms and cultures.- Do not get chained to what you think or believe to be the standard in website design or feature. It is important that you allow room for changes that you might not personally agree with, but are important or valuable to your readers’ culture.
·Identify neutral color schemes.- This doesn't mean leaving your site plain white thinking that you’re playing on the safe side. Colors mean different things to different cultures, believe it or not, and to some regions in Asia, white actually symbolizes death.
·Take time to educate your readers.- It’s important to consider that some of the cultures in markets you want to tap might be a little slow in accepting new ideas. Certain groups in South East Asia (or anywhere else) can be conservative, so be as patient as possible about introducing your products.
·Study the trends in the country or region you want to tap.- Keeping track of changing market trends will help you predict what’s coming and you can adjust your marketing tactics accordingly.
·Although English is spoken worldwide, know that different cultures may have developed different slang terms for English words. For instance, Australian English is still a bit different from how English is used in the United Kingdom. The same goes for Singaporean English. So it's important to be careful with how you use English in different regions.
·Set a proper tone for your articles. What you may consider as merely assertive might be too offensive or intimidating to your reader. Know who you want to talk to and make sure you address them appropriately.
·Localize - Adapting your content is a very important factor for globalizing your business. Do not be afraid to seek professional help from a localization expert to be sure that your audience understands the message you are sending.
Tapping the Asian (and Southeast Asian) market indeed has Black Eyed Peas Imma Be (92-122 Bpm) (Remixed By Party Bangaz) free downloads a lot of potential, and while changes might involve a lot of time and effort, it can be very rewarding. After all, studies show that the Asian market is believes in brand loyalty and growth. Good luck with your SEA dipping expedition! :)Read More